A Complete Guide to On-Page SEO Updated for 2025

If they visit your website again, the website can be loaded from the cache. You don’t have to worry about milliseconds, but don’t expect awesome performance from providers that offer hosting for $0.10/month. To implement all the technical stuff perfectly, you may need a developer (unless you know something about HTML/CSS minifying or DOM elements).

• Unlike the old Google Analytics, GA4 is designed to track user experience and engagement much better.
• I’ll go through each of these elements in the On Page SEO checklist below.
• Choose the blog posts with the most referring domains and insert the links to your “money” pages there too.
• This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs.
• Responsive layouts, readable fonts, and adequately spaced buttons improve usability on smaller screens.

Since On-Page SEO is entirely under your control, it is considered the foundation of a well-optimized website. To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage. A healthy site includes regular content updates, a ranking factor known to search engine as “freshness.” Good content puts you on the search map, new content can keep you there. The URL of a page, which is also known as a slug, is a permanent link.

Internal link và Outbound link

To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index. And for that to be possible, you must ensure you’re not blocking Google from indexing your post or your whole site. So check if you’re not unintentionally doing that (we still see this happening!), and ensure your site is indexed. Keyword research is crucial as it identifies what people are searching for, their questions, and the phrases they use to find answers.

Meta descriptions hold valuable real estate in search results and can help drive clicks and traffic. If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order. Fresh content is essential for staying relevant in search results. Search engines favor updated pages, especially for topics that change frequently. Finally, minify HTML, CSS, and JavaScript to reduce file sizes.

Best tools for SEO beginners and small businesses

Although it can sound like gibberish in the beginning, with a little research, SEO SEO Anomaly is easier to implement. You can use several keyword research tools like Ahrefs Keyword Explorer (my favorite), Semrush, Uber Suggest, Moz Keyword Explorer, and Keyword Surfer. Keyword tools can help you find relevant keywords in your industry to target. You can also use them to research the keywords you already have on your radar. The first, non-negotiable step toward creating SEO content is to find out what terms your audience is searching using search engines. Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services.

This helps those searching for keywords used on your pages find your website easier in SERPs. Then look at your “Core Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed. Core Web Vitals are key speed metrics that can affect your user experience and Google rankings. Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site.

Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs.