9 SEO examples you can copy and learn from in 2025

This can be huge for branding, as it allows you to have more control over the first search results that your visitors will see. Traffic from images can add up significantly over time, so it is essential to verify that search engines can crawl your images. According to data from Jumpshot, Google Images made up over 22 percent of web searches. The more impressions each query has, the more traffic you’re likely to get if you move into position zero. One of the main advantages of evergreen content is that you can share it repeatedly and keep building up backlinks and social signals for it. If you choose to publish evergreen content vs news, it’s wise to go for the long-term play.

It combines the creativity and ability to create high-quality, engaging content that users value, with a strong understanding of analytics and of your prospective customers. Original and relevant content will always help your organization get higher traffic and increased lead generation. This lesson elaborates on duplicate content and its common instances.

How to do SEO: On-page optimization

The use of “easy” and “simple” angles indicates that searchers are beginners looking for straightforward advice. Understanding SEO’s definition is only the beginning of understanding how it works. First, you need to learn how search engines work, as their advanced algorithms power the search results and determine where websites appear in the search results.

Build Out Brand Signals With Social Profiles

• Here, too, you can conduct an incognito search and review local directories, or you can use tools like Whitespark or BrightLocal to identify where your competitors are listed.
• But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.
• And I’m not afraid to say that it qualifies as “high-quality content”.
• For example, if you have a recipe blog, people might find your content by searching for “fruit tart recipes” and browsing photos of various types of fruit tarts.

‘The fold’ refers to the point on your page where users have to scroll down to see the rest SEO Anomaly of your content. You can also use a session recording tool to watch how users interact with your site. To accommodate this, Google applied changes to its algorithm that made EMDs a moot point.

This goes further when considering other factors, like the casing used in your URLs. For example, the following URLs will likely load the same content, meaning search engines could index them both as two separate pages. At first, this doesn’t seem fair, as you can’t stop someone from creating a bad backlink to your site. To rectify this, Google and Bing provided Disavow tools, giving website owners a way to highlight URLs and domains that search engines should ignore to protect themselves. We have a blog post with “WordPress hosting” in the meta description, so Google bolds this keyword relevant to your search term.