7 Best Affordable SEO Tools For Small Businesses In 2025

Right now, you’re on Morningscore.io – and our own SEO tool is in the list of recommended tools. If you’re a Shopify store owner, check out the Shopify App Store for SEO apps to optimize your site for search. GTmetrix is a free SEO tool that checks your site for site speed, performance, and structure issues.

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Our Keyword Tool is a point-solution since it has one function—to help SEO Anomaly you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media. Qwoted is a free SEO tool that connects journalists with sources. You can create a profile to become an expert in the database, which then allows you to answer journalist call-outs about topics related to your business or industry. Qwoted will also automatically match you with journalists seeking sources that fit your profile—a great way to develop press relationships and backlinks.

Improve your productivity automatically. Use Zapier to get your apps working together.

• One of the coolest things about Google Analytics is its real-time reporting.
• And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms.
• Semrush offers so many tools and resources that even those experienced in SEO should expect a learning curve; that curve is much steeper for beginners.
• For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research.

If you want your website to rank higher on Google, then consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. Whether you’re a beginner or an experienced SEO professional, SEOmator provides a comprehensive suite of powerful free tools to enhance your digital marketing strategy. It offers a huge variety of free tools to improve your search engine rankings. SEO tools provide you with data that you can analyze in the competitor analysis and show you what kind of practices your competitors are doing in search engines.

Best for SEO Audits

With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t. If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using. There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance. SEO tools are incredibly useful, but you must understand how to use them to get the most out of them. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the question.

But when you need to truly understand link ecosystems, nothing else does it better. Google Search Console helps you monitor your site’s performance in Google Search, including keyword rankings, indexing status, and crawl errors. Google Keyword Planner (part of Google Ads) provides keyword volume and competition data. Google Trends allows you to explore search interest over time.