Top 5 Best SEO Tools that the Pros Really Use

You can also count on the tool to generate XML sitemaps so you can help Google find your pages and, hopefully, rank them. In addition, Screaming Frog will show you where you need to optimize your website’s speed as slow loading times can also impair your SEO efforts. If you’d like to improve your Google business profile and local SEO, Localo is your best bet. AnswerThePublic is ideal if you’re looking for ways to improve the SEO content on your pages and blogs. We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search. As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time.

• More than anything, Google Analytics is used to help you understand your site traffic, user behavior and whether your SEO efforts are working.
• Authority Labs is another handy SEO tool with a super-easy user-friendly interface.
• Broaden your content strategy with targeted keyword clusters.
• The best SEO tools stand out because they offer accurate data, are easy to use, fit specific business needs, and provide real value for their price.

Free Webmaster & SEO Tools

By integrating AI into SEO, businesses can streamline workflows, improve accuracy, and gain a competitive edge in digital marketing. As a freelance content writer, I’ve worked with several AI-powered SEO tools at the request of different clients. In this article, I’ll introduce you to what I see as 15 of the best AI SEO tools available today. These tools can streamline your marketing strategy, boost your visibility, and give your brand or business a more competitive edge.

Alexa Rank Checker

This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways. A tool created by Google, PageSpeed Insights helps you understand the speed of your website and how you can go about improving it. You need to target the right keywords to ensure your website appears at the top of SEO Anomaly relevant search results. KeywordsFX is a free tool that can help you make that happen. First on our list of SEO management tools is the WebFX SEO Checker.

SEO PowerSuite – Best For Desktop-Based SEO Software

For the practical stuff, Semrush offers add-ons for Google Docs, WordPress, and Microsoft Office 365, so you can work directly on whatever platform you prefer. You and your team members can collaborate on projects and review each other’s work. What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing. Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes.

Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines. If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month). High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. The first step to knowing what to spend on SEO is calculating your return on investment (ROI) based on your website and niche. It typically takes 3-6 months to see results from your SEO efforts.

7 Best Affordable SEO Tools For Small Businesses In 2025

Right now, you’re on Morningscore.io – and our own SEO tool is in the list of recommended tools. If you’re a Shopify store owner, check out the Shopify App Store for SEO apps to optimize your site for search. GTmetrix is a free SEO tool that checks your site for site speed, performance, and structure issues.

Editorial Process:

Our Keyword Tool is a point-solution since it has one function—to help SEO Anomaly you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media. Qwoted is a free SEO tool that connects journalists with sources. You can create a profile to become an expert in the database, which then allows you to answer journalist call-outs about topics related to your business or industry. Qwoted will also automatically match you with journalists seeking sources that fit your profile—a great way to develop press relationships and backlinks.

Improve your productivity automatically. Use Zapier to get your apps working together.

• One of the coolest things about Google Analytics is its real-time reporting.
• And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms.
• Semrush offers so many tools and resources that even those experienced in SEO should expect a learning curve; that curve is much steeper for beginners.
• For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research.

If you want your website to rank higher on Google, then consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. Whether you’re a beginner or an experienced SEO professional, SEOmator provides a comprehensive suite of powerful free tools to enhance your digital marketing strategy. It offers a huge variety of free tools to improve your search engine rankings. SEO tools provide you with data that you can analyze in the competitor analysis and show you what kind of practices your competitors are doing in search engines.

Best for SEO Audits

With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t. If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using. There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance. SEO tools are incredibly useful, but you must understand how to use them to get the most out of them. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the question.

But when you need to truly understand link ecosystems, nothing else does it better. Google Search Console helps you monitor your site’s performance in Google Search, including keyword rankings, indexing status, and crawl errors. Google Keyword Planner (part of Google Ads) provides keyword volume and competition data. Google Trends allows you to explore search interest over time.

9 SEO examples you can copy and learn from in 2025

This can be huge for branding, as it allows you to have more control over the first search results that your visitors will see. Traffic from images can add up significantly over time, so it is essential to verify that search engines can crawl your images. According to data from Jumpshot, Google Images made up over 22 percent of web searches. The more impressions each query has, the more traffic you’re likely to get if you move into position zero. One of the main advantages of evergreen content is that you can share it repeatedly and keep building up backlinks and social signals for it. If you choose to publish evergreen content vs news, it’s wise to go for the long-term play.

It combines the creativity and ability to create high-quality, engaging content that users value, with a strong understanding of analytics and of your prospective customers. Original and relevant content will always help your organization get higher traffic and increased lead generation. This lesson elaborates on duplicate content and its common instances.

How to do SEO: On-page optimization

The use of “easy” and “simple” angles indicates that searchers are beginners looking for straightforward advice. Understanding SEO’s definition is only the beginning of understanding how it works. First, you need to learn how search engines work, as their advanced algorithms power the search results and determine where websites appear in the search results.

Build Out Brand Signals With Social Profiles

• Here, too, you can conduct an incognito search and review local directories, or you can use tools like Whitespark or BrightLocal to identify where your competitors are listed.
• But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.
• And I’m not afraid to say that it qualifies as “high-quality content”.
• For example, if you have a recipe blog, people might find your content by searching for “fruit tart recipes” and browsing photos of various types of fruit tarts.

‘The fold’ refers to the point on your page where users have to scroll down to see the rest SEO Anomaly of your content. You can also use a session recording tool to watch how users interact with your site. To accommodate this, Google applied changes to its algorithm that made EMDs a moot point.

This goes further when considering other factors, like the casing used in your URLs. For example, the following URLs will likely load the same content, meaning search engines could index them both as two separate pages. At first, this doesn’t seem fair, as you can’t stop someone from creating a bad backlink to your site. To rectify this, Google and Bing provided Disavow tools, giving website owners a way to highlight URLs and domains that search engines should ignore to protect themselves. We have a blog post with “WordPress hosting” in the meta description, so Google bolds this keyword relevant to your search term.

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